African market: great potential for Algerian companies

The African market has always held great potential, in a variety of sectors. From natural resources to a young workforce and great production potential, the continent is experiencing considerable economic growth. Indeed, it is becoming a magnet for many economically powerful countries.

Investment in the African market has exploded in a variety of sectors, including construction and public works (urban infrastructure, roads, railroads, hydraulic energy, etc.), forestry, mining and oil extraction. In this context,
the continent presents itself as a huge market, with a population expected to reach 3 billion by 2050, and a global GDP estimated at 2,500 billion USD. As a result, the African market is becoming increasingly attractive in economic terms.

Should Algeria reserve a place in the African market?

As for Algeria, it ranks among the top 10 richest countries in Africa. According to the World Bank report, Algeria’s gross domestic product (GDP) is expected to grow by 5% in 2023 compared with 2022. The country is experiencing some progress in several sectors, especially industry and local production, despite some difficulties. However, there is still considerable progress to be made by both new producers and the old pillars of the Algerian economy.

With its ambition to diversify its non-hydrocarbon exports, Algeria is turning to Africa as a market with great potential. The African Continental Free Trade Area (ZLECAF) is an economic and political factor in the intensification of trade through the creation of a common market.

The aim is to create major opportunities on the African continent by leveraging strategic partnerships through geographical proximity and the sharing of experience and expertise.

Algerian companies are up to the challenge of the international market

A number of Algerian products have already been exported to African countries. These include : cement, steel, fertilizers, urea and food products. The country also exports household appliances, especially to Niger, Cameroon, Benin, Côte d’Ivoire and Mali.

The government is planning to provide financial assistance to help better represent and promote Algerian products at trade fairs. Many announcements have been made to economic operators. Taking advantage of Algeria’s geostrategic and diplomatic weight in Africa, it’s time for Algerian companies to seize the opportunities that their continent represents.

In this context, international events remain ideal places for Algerian companies to gain a presence in various African markets, and thus create opportunities and partnerships on the spot. Algerian companies already participate annually in trade fairs throughout Africa, in Libya, Mauritania, Tunisia, Tanzania and many others. The State offers assistance covering up to 50% refund in the case of private participation, and up to 80% in the case of participation in the national program.

A great crossroads for professional meetings, international exhibitions also enable us to reach out to a variety of markets, given the thousands of visitors in addition to participants from different countries and continents.

Discover some interesting events in the African market





  FOOD & BEVERAGE WEST AFRICA du 11 au 13 juin 2024.